William R. McDermott, Chairman and CEO of ServiceNow, Inc. (NOW), acquired a significant stake in the company through an open market purchase. On February 27, 2026, McDermott bought 28,677 shares of NOW at an average price of $104.60 per share, for a total transaction value of approximately $3 million.
This purchase by a top executive is often viewed as a strong indicator of insider confidence in the company's future prospects and operational performance. The acquisition represents a substantial personal investment by McDermott in ServiceNow.
The transaction occurred against a backdrop of other recent insider activity. Earlier in the week, Paul Fipps sold 3,696 shares, while Gina Mastantuono had previously sold 415 shares in December 2025.