Several executives at The Coca-Cola Company (KO) have recently sold significant portions of their holdings in the beverage giant. On February 27, 2026, Monica Howard Douglas offloaded 20,000 shares at an average price of $80.16, a transaction valued at approximately $1.6 million.
On the same day, Beatriz R. Perez also executed a sale, disposing of 21,326 shares at an average price of $80.75, bringing in roughly $1.7 million. These sales follow other notable transactions by company insiders earlier in the week, including John Murphy, who sold over 99,000 shares.
While insider selling can occur for a variety of reasons, including personal financial planning and diversification, these transactions represent substantial divestitures by key personnel within The Coca-Cola Company.